Privacy Policy
Last updated: 22/01/2026
Information We Collect
Information Provided Voluntarily
Personal information may be collected when individuals:
- Submit contact or lead forms
- Interact with advertising
- Respond to emails
- Schedule discovery calls or consultations
- Request services or share business information
This information may include:
- Name
- Email address
- Phone number
- Company name
- Job title
- Business or project details
- Any other information voluntarily provided through forms, emails, or communications
Information Collected Automatically
When visiting the website or interacting with ads, certain information may be collected automatically, including:
- IP address
- Browser type and device information
- Pages visited and actions taken
- Approximate location (city or region level)
- Referral source, campaign data, or ad interaction data
This information is used for analytics, security, performance measurement, and optimization.
Advertising, Analytics, and Tracking Technologies
ShasBa Marketing uses advertising and analytics tools to understand engagement and improve marketing effectiveness. These tools may include:
- Meta (Facebook and Instagram)
- Google Ads and Google Analytics
- LinkedIn Ads
- Other marketing, analytics, or conversion-tracking platforms
These platforms may use cookies, pixels, or similar technologies to:
- Measure advertising performance
- Track conversions and engagement
- Deliver relevant advertising
Data collected through these technologies is subject to the privacy policies of the respective third-party platforms.
Email Marketing and Business Communications
ShasBa Marketing sends email communications in compliance with applicable laws, including:
- Canada’s Anti-Spam Legislation (CASL)
- The U.S. CAN-SPAM Act
Emails may be sent when:
- Consent has been provided where required
- A business relationship exists
- An inquiry or service request has been submitted
- Business contact information is used in a professional context where permitted by law
All marketing and business emails include:
- Clear sender identification
- Accurate subject lines
- A clear unsubscribe mechanism
Email engagement data such as replies, opens, or clicks may be tracked to improve communication relevance and performance.
Cold Outreach and Business-to-Business Email
How Information Is Used
ShasBa Marketing may engage in business-to-business email outreach where permitted by applicable law.
- In Canada, outreach is conducted in accordance with CASL, including requirements related to consent, identification, and unsubscribe mechanisms.
- In the United States, outreach is conducted in accordance with the CAN-SPAM Act, including truthful identification and opt-out requirements.
Business contact information used for outreach may be sourced from:
- Publicly available professional information
- Professional networking platforms
- Prior business interactions
- Third-party data providers
Outreach is limited to professional or business-related contexts.
Recipients may opt out of future communications at any time. Unsubscribe requests may be submitted by replying to an email with “STOP,” “No thanks,” or similar clear opt-out language. All opt-out requests are monitored and honored promptly, and suppressed contacts are not contacted again.
Personal information may be used to:
- Respond to inquiries or requests
- Deliver marketing, consulting, or related services
- Manage leads, proposals, and client communications
- Send marketing or business communications
- Run, measure, and optimize advertising campaigns
- Analyze website traffic and campaign performance
- Maintain security and prevent misuse
- Meet legal, regulatory, or contractual obligations
Personal information is not sold.
Third-Party Service Providers
ShasBa Marketing may use third-party service providers for:
- Advertising and analytics
- Email delivery and communication tools
- CRM and lead management
- Scheduling tools
- Website hosting and data storage
These providers may process personal information on behalf of ShasBa Marketing and are expected to safeguard it in accordance with applicable privacy standards. ShasBa Marketing is not responsible for the privacy practices of third-party websites or platforms accessed through external links.
Cross-Border Data Processing
Personal information may be stored or processed outside Canada, including in the United States, depending on the service providers used. Reasonable safeguards are used to protect personal information when it is transferred across borders, in accordance with applicable laws.
Data Retention
Personal information is retained only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
Data Security
Reasonable administrative, technical, and physical safeguards are used to protect personal information against unauthorized access, misuse, loss, or disclosure.
No method of transmission or storage can guarantee absolute security.
Access, Correction, and Choices
Requests to access, correct, or delete personal information may be submitted by contacting ShasBa Marketing. Requests are handled in accordance with applicable privacy laws.
Marketing communications can be unsubscribed from at any time using the unsubscribe instructions included in emails.
Children’s Privacy
ShasBa Marketing services are intended for business audiences. Personal information from individuals under 13 years of age is not knowingly collected.
Changes to This Policy
This Privacy Policy may be updated periodically to reflect changes in practices, legal requirements, or services. Updates will be posted on this page with a revised date. Continued use of the website or services indicates acceptance of the updated policy.
Contact Information
Questions or concerns regarding this Privacy Policy or data practices may be directed to:
ShasBa Marketing Inc.
Email: info@shasbamarketing.ca
Address: 1275 Av. des Canadiens-de-Montréal L’Avenue, Suite 4128, Montréal, Québec H3B 0G4
Website: https://shasbamarketing.ca
